Robyn Foyster
This project is about helping Foyster Media to develop creative marketing strategies for key product partners on both and, our latest acquisition. is devoted to promoting technology and innovation specifically to a female audience, and it is the perfect channel for our high profile product partners who are increasingly looking for new ways to engage and grow their female audience. What we are looking for from learners are innovative marketing strategies for a selected range of tech related products. By delivering these to our partners, we will not only help them grow, but will establish Foyster Media as a leader in the digital marketing arena.. We are really excited to meet and work with tomorrow's digital marketing superstars.

Your Goal

Develop a digital marketing strategy for The Carousel to help promote tech products in beauty, fitness and health. Get certified by The Carousel and WomenLoveTech, showcase your new skills in your CV - and watch your marketing career take off.

Learn skills in:

  • Design Thinking
  • User Journey Mapping
  • Multi-channel Storytelling
  • Social Media Marketing
  • Brand Storytelling
  • Internet of Things
  • Immersive Technology
  • Copywriting
  • Digital Marketing
  • Consumer Behaviour
  • Brand Experience
Welcome to the future of learning
Project Benefits
Project Benefits
Don't give up your day job… just yet

Learn via the best curated content from around the world, delivered in easily digestible chunks weekly via our platform, to be viewed on your phone or at home, when it suits.

Project Benefits
Project Benefits
Real live projects for a killer portfolio

Tackle real-life employer challenges - not case studies or test questions. Acquire skills that employers are actually looking for, so in your next job interview you can talk about a relevant job you've actually done.

Project Benefits
Project Benefits
Professional one-on-one coaching

Work with your dedicated coach to uncover your strengths, play to those strengths while getting yourself focused on a clear plan of action towards your goals.

Special offer - free coaching

There's coaches - and there's our coaches. To see what we mean, register your interest on a project and you'll receive an hour of coaching free - no strings, no spamming you for the rest of your life - we just know you're going to love the experience. Places are limited though so don’t dilly dally.

What to expect

Each week you'll spend
10 hours
Weekly workshop
3 hours
3 hours
Read/watch curated content
3 hours
3 hours
Self-guided learning
3 hours
3 hours
Personal coaching
1 hour (fortnightly)
1 hour (fortnightly)

Skills You'll learn

Brand Experience

Brand experience is the sum of a customer's various touch points with your brand. This ranges from the obvious (a billboard) to the subliminal (sponsorship of the local football club). A great brand experience will result in brand loyalty and evangelism from your customers.

Behavioural outcome

You will demonstrate your knowledge in Brand experience by integrating consideration of a brand's multiple potential touch points into a strategic customer experience design.

Consumer Behaviour

Consumer behaviour is the study of how people make decisions about what they buy, want, need, or act in regards to a product, service, or company. A good understanding of consumer behaviour in regards to your industry and product will help you design a better experience.

Behavioural outcome

You will demonstrate your understanding of consumer behaviour by integrating your awareness of how people make decisions about what they buy, want, need or act in to creating increased engagement in retail customers

Digital Marketing

Digital marketing is the marketing of products or services on digital platforms. The importance of digital marketing is growing as an increasingly digital native audience shifts their time/attention to digital platforms. Marketing on a growing range of digital devices (phone, tablets, kiosks, digital displays) presents an opportunity for digital marketers to innovate the way they deliver their messages.

Behavioural outcome

You will demonstrate your understanding of digital marketing by creating strategies that market to various audiences across a range of digital devices in innovative ways. Your ability to communicate consistently across marketing channels and audiences is critical to showing your abilities in digital marketing.


Copywriting is the art of crafting a message to an audience to compel them towards thinking, feeling or doing something. It is used primarily in advertising to market a particular product or service to a specific audience. Good copy writing not only conveys a message but also acts as an extension of the brand.

Behavioural outcome

You will demonstrate skill in copywriting by engaging and captivating an audience with your content, controlling your message and ensuring that your key messages reach the audience.

Internet of Things

Increasingly everyday objects are being imbued with connectivity to the internet. By allowing physical devices to communicate with other devices/services their usefulness is magnified. These devices will generate a lot more data allowing us to draw new insights about the world we live in.

Behavioural outcome

You will demonstrate your understanding of the Internet of Things by demonstrating a perceived or real increased usefulness of a device or service through connectivity in your project work.

User Journey Mapping

A user journey tells the story of a user's interactions with a product or service. It details their interactions across both physical and digital touchpoints and captures what they're thinking/feeling/doing at each stage of their journey. Having a user journey map allows you to build empathy for the user and allows you identify opportunities to improve the overall user experience.

Behavioural outcome

You will demonstrate skill in user journey mapping by producing a detailed user journey map describing the various interactions a user has with a product/service

Dispositional Skills

Our fully accredited coaches will sit with you to identify your strengths and focus on an area of development you can work on during the course of the project. Our coaches will give you the best chance of success by setting a personalised action plan you can follow. Regular coaching catchups help ensure you’re on target.

Dispositional skills to choose from:

  • Communication
  • Collaboration
  • Leadership
  • Empathy
  • Mindfulness

Brand Storytelling

Brand storytelling encapsulates the narrative a brand is eager to share with the market based on the brand's strengths, ambitions and purpose. This story may be conveyed through advertising or it may underpin whatever the company says in public. The brand story will be based on history, intention, product or ubiquity, and will play a major role in shaping how people see the brand and what they believe about the brand as a result. Great brands set their promise to the market through their story.

Behavioural outcome

You will demonstrate skill in brand storytelling by applying the structure of a good storyline to convey the purpose and ambition of a brand to generate a positive response from an audience.

Immersive Technology

Immersive experience technology refers to hardware and software which blurs the lines between the physical and simulated world, creating a sense of immersion in a hybrid environment. Emerging technology such as virtual reality, augmented reality, 3D display, holography, 3D audio, haptic technology and brain-computer interfaces are changing the way society interacts with technology.

Behavioural outcome

You will demonstrate understanding of immersive experience technology by integrating key aspects of immersive technology in a transmedia strategy. You will understand the scope of immersive technology and the benefit of contextual application of this tech in different areas.

Transmedia Storytelling

Transmedia storytelling is the ability to convey an essential message to an audience using a variety of digital platforms. Transmedia storytelling engages the audience powerfully, by using the unique experience of particular technologies to amplify the story.

Behavioural outcome

You will demonstrate skill in transmedia storytelling by applying the structure of a good storyline across multiple digital channels, and utilising the key proposition of that technology to generate an emotional response from an audience.


Synthesis is the process of bringing together separate elements or components of a problem in order to form a coherent whole.

Behavioural outcome

You will demonstrate skill in synthesis through contextualising research, ideas and data in order to form a coherent solution to a problem. You will understand how to interpret data to reach a hypothesis, choose a focus area and create context.

Secondary Research

Secondary research is the summary, collation and/or synthesis of existing research . Note: research refers to diligent and systematic inquiry or investigation into a subject in order to discover facts or principles.

Behavioural outcome

You will demonstrate skill in secondary research through secondary research techniques: including identifying, critical review, collation and contextualising of existing research. You will also demonstrate an ability to communicate the results and embed actionable insights towards solving problems.

Primary Research

Primary research is first-hand research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups. Note: research refers to diligent and systematic inquiry or investigation into a subject in order to discover facts or principles.

Behavioural outcome

You will demonstrate primary research techniques including: problem identification, questionnaire or survey construction, carrying out research interviews, presenting your research with data visualisation, communicating research results and embedding actionable insights toward solving problems.

Creativity & Ideation

Creativity and ideation are the processes of generating ideas, insights and solutions that are contextual to a brief, scenario or problem.

Behavioural outcome

You will demonstrate competency in ideation through generating ideas that are contextual to a problem. You will demonstrate creativity in the ideation process by approaching the problem from varying perspectives and using information from various sources to drive your ideation approach.


Communication is the purposeful activity of information exchange between two or more participants in order to convey a message or deliver an intended meaning.

Behavioural outcome

You will demonstrate competency in communication by successfully transmitting your ideas, thinking, processes and solutions in a way that is easily understood by others. A range of techniques may be used to demonstrate this competency including body language, written, visual and oral styles.

Paper Planers share the love

It's great to be learning for our project - it's even better learning and applying new knowledge in day-to-day life experiences. Paper Plane makes you a more confident person.
I regularly find myself saying, "I’m glad I’m taking this class.” The content is interesting, I feel like I’m learning, and it’s really cool to be collaborating with the other students.
I feel the knowledge I've acquired has opened up a whole number of avenues that I can explore with confidence.
Ian Cook

Your support crew

Dates & Fees

Next Start Date
Starts 7 March
7 weeks
Tuesday 6 - 9pm
$1500 (incl. GST)
Save 10% if you pay up front!

About the Company

Foyster Media founder Robyn Foyster is a former editor-in-chief of The Australian Women’s Weekly, New Idea and publisher of Harper’s BAZAAR, Woman’s Day, Cosmopolitan, Grazia and Madison. Through Foyster Media, Robyn publishes the women’s lifestyle site The Carousel which focuses on beauty, health and wellness, fashion, travel, technology and news. It also produces branded content and native advertising - both editorial and video - for corporate clients.

Foyster recently announced it has acquired the site Women Love Tech, the only site devoted solely to promoting technology to a female audience. As one of Australia’s most influential sources of technology information, Women Love Tech covers the latest gadgets, how-to guides, social media, interviews and reviews for everything from apps, smartphones and PCs to wearable tech. Women Love Tech has been positioned to allow brands to reach their target and for women to share their enthusiasm and support for all that is great in technology in a fun and entertaining way.

Both The Carousel and Women Love Tech are edited by a team of passionate and experienced writers, editors, TV producers and experts who are each leaders in their field.